Tuesday, 25 April 2023

Recapping XTM Live 2023: Advanced Language Technology Driving Global Growth

The Future of AI in Translation: Understanding the Impact of Composable Ecosystems and Smart TMS

The world of artificial intelligence (AI) is rapidly changing, and its deployment is bringing about new developments in various industries. In the localization industry, AI is a hot topic, and experts believe that it has the potential to transform the translation process entirely. While some fear human input may become obsolete, the truth is that AI advancements have more advantages than downsides. Let’s explore the impact of AI on localization and the benefits organizations can gain from it, as discussed at XTM Live.

Image courtesy of Josh Branton, Global Lingo Ltd

Advancements of AI in Translation

The most obvious advantage of AI in localization is machine translation. AI linguistic expert, Rafal Jaworski, explains that AI will not replace humans in translation, but it will introduce more automation into translation projects, allowing for faster delivery of translation projects. A new technology in the world of localization is the brand-new GPT-4, which offers greater accuracy thanks to the large size of the model. The accuracy of GPT-4 could lead to further improvements in translation quality.

Importance of Composable Ecosystems in Localization

Being able to connect different SaaS platforms in a seamless and frictionless way is vital to producing high-quality content at speed. Creating a technology ecosystem allows organizations to scale their operations and gain a competitive advantage. Collaboration between software partners is essential for customers to leverage the benefits of a composable tech stack. For example, Acolad and Crown leveraged XTM Cloud and Acolad’s machine-translation engine to produce localized content at a faster pace by optimizing existing workflows, leveraging automation, and acting on the reporting metrics they obtained from the TMS.

Utilizing a TMS to Maximize Localization Potential

Translation management systems (TMSs) have traditional use cases but can also be used in innovative ways to drive profitability elsewhere in a business. Companies such as Qualtrics, Talend, ServiceNow, Tchibo, and GetYourGuide have realized the benefits of smart TMS deployment. For example, Talend’s Localization and Documentation Lead and Technical Publications Engineer used API connectivity and the concordance feature to enhance the quality of their source text by enabling their linguists to report and fix errors directly in the source itself, rather than waste time with reporting.

Similarly, ServiceNow’s Engineering Localization Manager was able to multiply his team’s localized output by 3000% using the same resources. Deploying a TMS with automation and connectivity features can help optimize team structure, scaling volumes without scaling the team, and improving TM leveraging while decreasing time-to-market and lowering costs.

Overall, XTM Live highlighted how embracing AI, composable ecosystems, and smart TMS can transform the localization industry, enabling organizations to scale their operations and gain a competitive advantage. Those who don’t keep up risk falling behind their competition.

Recapping XTM Live 2023: Advanced Language Technology Driving Global Growth 2

Editor Notes

With the rise of AI and its impact on various industries, it’s essential for businesses to stay up-to-date with the latest developments in the localization industry. By embracing the benefits of AI, composable ecosystems, and smart TMS, organizations can achieve higher quality at a faster pace, reducing costs and gaining a competitive edge. As an AI Guru and expert in the field, I recommend visiting GPT News Room to stay informed about the latest trends and best practices in AI and localization to stay ahead of the game.

https://gptnewsroom.com

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