Arabian Travel Market 2023: Technology and Sustainability in Focus
Arabian Travel Market (ATM) 2023 is set to take place from May 1-4 at the Dubai World Trade Centre. This event will offer a platform for various innovation-centric discussions and events, courtesy of the ATM Travel Tech Stage. Among the notable sessions that will take place include Technology: The Enabler of Sustainable Travel, which will explore how digital tools are making it easier for consumers to reduce their environmental impact as they purchase and plan trips. Another session, The Main Trends Impacting Travel in 2023 and Beyond, will also take place.
Technology and digital platforms serve as essential components in promoting sustainable travel and tourism. For instance, the hospitality sector has started implementing artificial intelligence (AI) to lower energy consumption and reduce waste, while travel agencies have embraced virtual reality (VR) to enhance the travel experience. Similarly, apps encouraging ecotourism and digital platforms providing sustainable travel options are gaining traction among consumers and businesses.
Moreover, adopting sustainable practices is not just about meeting environmental goals and reducing carbon footprints but also makes business sense. According to Alfio Bernardini, Grand Plaza Movenpick Media City, Dubai’s General Manager, AI-powered systems in hotels can lead to significant energy savings by automatically adjusting lighting and temperature based on occupancy levels and weather conditions. Digital solutions are also improving guest experience while promoting sustainable practices, such as mobile apps and QR codes, replacing printed guest service directories and loyalty cards.
Here are some statistics that illustrate the importance of sustainable travel:
– Guests in the hospitality sector are willing to pay up to 75% more for an eco-friendly option.
– Up to 37% of travelers want websites to provide a filter option that features sustainable hotels.
– 69% of travelers want to reduce their carbon footprint, while 35% prefer travel companies that provide sustainable travel tips.
Technology can be used in various ways to promote sustainable travel, including:
Online Booking and Communication: Online booking systems and communication platforms such as email and instant messaging reduce the need for printed materials, thereby reducing the environmental impact of travel.
Sustainable Transportation: Technology can facilitate the development of sustainable transportation options such as electric vehicles and public transportation systems.
Energy Efficiency: Smart buildings and energy-efficient systems can help hotels and other accommodations reduce energy consumption and carbon footprint.
AI: AI tools can be used across the hospitality sector to increase guest satisfaction, boost revenue, and cut costs. The hospitality sector uses AI tools for supply rate recommendations, predict demand, and deploy exclusive offers on its websites.
Cloud Computing: Cloud computing unlocks faster processing times, higher accuracy, and enhanced service. Its shift from traditional software for guest management and operations is evident in the aviation sector, with a hybrid cloud infrastructure strategy in mind.
Advanced Analytics: Advanced analytics helps generate data and insights on the environmental and social impact of a product, service, or process. Frontrunners leverage these capabilities to develop and finetune offerings, engage customers, and improve performance over time.
IoT and Blockchain: Advanced digital technologies and tools such as IoT sensors and monitors, cloud-based data platforms, and blockchain-enabled tracking systems can measure and track environmental and social impact across value chains.
The need for sustainable travel is more crucial than ever before. Companies can incorporate sustainable practices by adopting digital technologies and tools such as AI, cloud computing, and advanced analytics. They can also prioritize energy-efficient systems, IoT devices, and blockchain-enabled tracking systems. Ultimately, making sustainable choices accessible, cost-efficient, and easy is the key to promoting sustainable travel.
Editor Notes
Sustainable travel has become a crucial component of the travel and tourism industry. Digital tools and technologies such as AI, cloud computing, and blockchain help businesses reduce their carbon footprint, meet environmental goals, and boost revenue. For more insights and news on AI and digital technologies in the travel industry, check out GPT News Room.
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