Thursday 18 May 2023

Wendy’s and Other Fast-Food Drive-Thru Restaurants Plan to Utilize Generative AI for Order Placing, but We May Not Welcome AI Taking Our Orders.

Generative AI: The Fast-Food Drive-Thru Order Taker

If you’re like most Americans, you’ve visited a fast-food drive-thru recently. In fact, approximately 85 million adults in the USA consume fast food from a drive-thru eatery every day. What you may not have experienced yet is ordering from a generative AI. Fast-food eateries are experimenting with using AI to take orders at drive-thru operations. The goal is to make the AI seem indistinguishable from a human order taker. Some believe this will provide vital benefits for frequent fast-food consumers, while others worry it will lead to the erosion of essential starter jobs. Let’s take a closer look at the development of generative AI and its potential use in drive-thru operations.

The Rise of Generative AI

A breakthrough enabling the use of AI in drive-thru operations has arisen due to the advent of generative AI. Generative AI is the latest and hottest form of AI, gaining fame through ChatGPT, GPT-4 by OpenAI, and Bard by Google, among others. There are various types of generative AI, capable of text-to-text, text-to-video, or text-to-image interactions. We’re moving toward generative AI that is fully multi-modal and can do text-to-anything.

Using generative AI for fast-food drive-thru order taking is a new approach to engaging with AI. The AI will have a natural-sounding voice, allowing you to order in whatever convoluted manner you prefer. And the AI may even be an improvement on human order-takers, negating their foibles and angst.

AI Ethics and Law Considerations

As with any new technology, there are AI Ethics and Law considerations. Proposed AI laws aim to keep AI endeavors from going amok on human rights and the like. A set of proposed AI Bill of Rights was recently released by the U.S. White House to identify human rights in an age of AI. On the other hand, Ethical AI precepts aim to prevent society from falling into a myriad of AI-induced traps. Efforts are being made to ensure that AI takes into account the view of doing AI for good and averting AI for bad.

Drive-Thru Operations

Upon reaching a fast-food eatery, you drive up to a signboard that displays the available items at the eatery. Typically, a human order taker is inside to take your order. However, with AI, you speak and interact with a generative AI app acting and talking as though you are speaking with a human being.

The usual approach to using generative AI involves an interactive dialogue or conversation with the AI. Doing so is remarkable and at times startling, given the AI’s fluency in natural language. Generative AI is based on a complex computational algorithm data trained on text from the Internet, allowing it to perform a mathematical mimicry of human wording and natural language. Despite widespread fearmongering in AI, no AI is currently sentient.

The Future Of AI

Generative AI is radically changing the fast-food industry, and new companies are emerging to lead the charge in AI-driven innovation. As the technology advances, we will see more implementations of AI in the food industry and beyond. However, AI adoption remains controversial, and questions abound about its ethical implications. We can only hope that AI developers incorporate Ethical AI principles so that we can avoid AI-induced pitfalls in society.

Editor Notes

The adoption of AI in the fast-food industry is both fascinating and concerning. It’s hard to ignore the benefits of generative AI in fast-food drive-thru order taking. However, it’s equally important to take into account the potential repercussions of using AI in this manner. As we continue to adopt AI into our daily lives, it is essential to reflect on its ethical implications and ensure that we’re doing AI for good and not AI for bad. Stay up-to-date on the latest news in AI and its impact on society at GPT News Room.

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