Monday 26 June 2023

Korean Tech Firms Experiencing Increasing ChatGPT Anxiety

A man seeking information using AI via ChatGPT [SHUTTERSTOCK]

Korean tech companies are grappling with the potential drawbacks of ChatGPT, as Samsung Electronics limits workplace access to the generative AI chatbot due to security concerns.
 
The Microsoft-supported generative AI chatbot has been a disruptive force in various industries with its human-like capabilities like answering inquiries, composing essays, and debugging code.
 
However, worries about data leaks have escalated as more sensitive information is input into the platform.
 
Major companies such as Apple and Google have already internally banned the use of such generative AI chatbots due to concerns that confidential data entered into these systems could be leaked. Korean companies have also grown wary of potential data leaks.
 
Samsung Electronics has recently confirmed that it is moving forward with creating its own generative AI system with an external partner.
 
Kyung Kye-hyun, President of Samsung Electronics’ semiconductor business, stated that the company is developing its own version of ChatGPT in order to prevent potential data leaks while also taking advantage of the highly advanced system.
 
“There are mixed opinions on whether to use ChatGPT or not,” said Kyung.
 
“I believe we should use it. It takes an engineer with six years of experience one hour to program a code, while ChatGPT only takes 10 minutes. Why not utilize such an excellent system? Starting next year, I am going to make [the company] use ChatGPT in any and every form.”
 

Samsung Electronics President Kyung Kye-hyun speaks to students at Yonsei University on June 9. [PARK HAE-RI]

He mentioned that Samsung’s AI-powered chatbot will be developed in collaboration with a partner. It was reported by a local media outlet that the partner would be Naver, an IT firm that operates Korea’s leading search engine. However, both companies declined to confirm the news.
 
“Collaborating with an external partner is true, but nothing has been decided yet,” stated a spokesperson from Samsung Electronics.
 
“The development is still in its early stages.”
 
Samsung and Naver are already working together on the development of AI chips.
 
Samsung has a strong motivation to swiftly counter data leaks, as the company has already fallen victim to such incidents.
 
Earlier this year, an employee at Samsung Electronics was found to have entered the source code of the company’s confidential program. Another employee was also found to have inputted the entire content of a meeting in order to write meeting minutes.
 
Samsung Electronics’ device eXperience division completely restricted the system after conducting a survey among employees to gather their opinions on whether the system poses a threat to the company’s privacy. Sixty-five percent of the respondents identified security risks associated with the system.
 
The company’s device solutions division, which is responsible for the semiconductor business, has not completely banned the system but has imposed a limit on the number of words a user can input into the system at once.
 
LG Electronics, another major electronics company in Korea, has taken a different approach to ChatGPT.
 
Since May, LG Electronics has prohibited its employees from using the generative AI service due to concerns about data leaks. Instead, the company has introduced its own GPT-based chatbot on its internal platform, L-Genie.
 
According to a source from the IT industry, LG Electronics employees are allowed to utilize the generative AI chatbot, but the content they input into the system will not be used to update the OpenAI GPT system.
 
SK hynix, a Korean chipmaker, has completely banned the AI chatbot service from its network, except for special occasions.
 

Banning the use of ChatGPT may be the most commonly employed solution to counter potential data leaks, but it is only a temporary fix, according to industry experts.
 
“ChatGPT, or any type of generative AI, is not a service that can be abandoned in the long run,” said Kwak Jin, a professor at Ajou University’s Department of Cyber Security. “It is an inevitable trend, and companies that ban the service would have to forgo the efficiency it offers.”
 
Currently, the most practical solution is to establish guidelines and educate employees on proper usage of generative AI.
 
“Banning the system cannot be the ultimate answer, as employees can still access the service through external networks or their smartphones,” stated Professor Lee Sang-kyun from Korea University’s School of Cybersecurity.
 
“Setting up guidelines at the company, industry, and country levels is necessary in order to raise awareness among people that they could unwittingly become major culprits in compromising their companies’ most confidential data.”
 

BY JIN EUN-SOO [jin.eunsoo@joongang.co.kr]

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