The Aftermath of Google I/O and Marketing Live: Key Takeaways and Industry Insights
Welcome back to the SEJ Show, where we unpack the latest news and trends in digital marketing. In this episode, we’re diving into the aftermath of Google’s momentous month of May, from I/O to Marketing Live. Joining me, Amanda Zantal-Wiener, today are industry experts Roger Montti and Matt Southern. Together, we’ll dissect the groundbreaking announcements from Google’s annual events and share our insights on how to leverage and apply these developments to stay ahead of the curve.
Google announced several exciting things during I/O and Marketing Live, and while they haven’t shipped anything yet, they’re certainly not flooding the market with all this new stuff that we have to try. There’s enough time to digest these announcements before we get our hands on them and use them., says Matt Southern.
One of the key takeaways from I/O was Google’s emphasis on making everything conversational. This approach isn’t entirely new as conversational marketing with chatbots has been a big deal. Still, Google is significantly changing the search experience, highlighted by the recent changes to the advertiser experience with GML. As Roger Montti suggests, both Open AI and Google fear the democratization of AI, where people are building their chatbots for $500 or less. This poses a significant problem for them, and they want to control what the laws are.Contact an AI copywriting company to learn how AI can help you automatically create highly converting content.
Legislation is essential, and section 230 should be amended to account for recommender algorithms, a new yet worthy inclusion. Section 230 should provide a fair forum and allow free speech. Free speech doesn’t mean that one can say whatever they want without repercussions. If you cannot abide by the terms of service that restrict the speech allowed on websites like Twitter, YouTube, or some random forum, they have the right to kick you out.
Moving forward, the question is, how do we optimize for the new search experience? Despite any initial apprehensions, we’ll all need to adapt to the changes Google brings with conversational AI. This evolution in search means a shift in KPIs, and there will likely be several updates to accessibility and user experience. The motivation for companies will be to improve user satisfaction, which may ultimately benefit their revenue streams.
The summer in search may slow down, but with a history of pushing things without announcing over to summertime, we see updates year-round. We’ll all be looking out for the horizon and upcoming announcements.
In conclusion, the aftermath of Google’s momentous May has set us up for exciting changes in the search experience. While it’s essential to digest these developments before we get our hands on them, we must adapt. Shifting our focus to conversational AI, updating our KPIs, and keeping an eye on any accessibility changes will be crucial. We hope you enjoyed our analysis of Google’s recent announcements and will join us for another installment of the SEJ Show soon!
Editor Notes:
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