Microsoft continues to cater to the business sector with its AI offerings. Meanwhile, reports suggest that Apple is taking a unique approach to generative artificial intelligence. Bloomberg’s Mark Gurman reveals insider information on Apple’s significant endeavor to create a technology that rivals OpenAI’s renowned ChatGPT AI.
Apple’s In-House AI ChatGPT Efforts Extend Earlier Work With Siri, Machine Learning, and More
According to Gurman, Apple’s tech giant in Cupertino is rigorously testing a newly developed AI chatbot internally, referred to as “Apple GPT” and built upon the “Ajax” blueprint. This project, which began in 2022, serves as a foundation for various machine learning endeavors within Apple. The early outcomes of this initiative are already in motion, enhancing Apple’s generative AI capabilities. The Ajax framework is instrumental in the creation of comprehensive language models and the development of an in-house ChatGPT-style tool.
Narrowly Focused, Highly Restricted Access
Currently, the testing within Apple is narrowly focused, with strict control over usage. Access to the system is only granted with special approval, and there are further restrictions on using its output to develop customer-facing features. However, Apple staff can utilize it for product prototyping, summarizing text, and responding to queries based on its training data.
Apple’s AI ChatGPT Bot May Not Be Coming to an iPhone Near You
Apple does not plan to launch Apple GPT to the general public. Instead, this generative AI tool serves as Apple’s response to privacy concerns associated with employees using generative AI controlled by external entities. The focus is currently on related projects and a collaborative effort spanning Apple’s AI and software engineering teams. Apple is also actively seeking experts in the generative AI field to join their team. While there is no definitive roadmap yet, insiders believe a significant AI-related disclosure can be expected next year.
Apple Certainly Aware of AI’s Economic Impact
The advancements in AI technology have broader economic implications. They can create new markets, such as AI-based subscription services, and disrupt job markets with automation or the need for specialized skills. Apple’s progress in AI and its monetization strategy can serve as a case study in this context. With Apple’s desire for subscription revenue, it’s interesting to consider the potential innovative ideas the tech giant could generate to make generative AI a profitable venture. Could we see a Siri iteration enhanced with superior generative AI that users willingly subscribe to? If it’s feasible, it could be a lucrative opportunity.
Editor Notes
It’s fascinating to see Apple venturing into the realm of AI and developing its own generative AI tool. This move not only highlights their commitment to innovation but also demonstrates their concern over privacy and control. By keeping the technology in-house, Apple can ensure that their employees have access to powerful generative AI without relying on external entities. This approach aligns with Apple’s reputation for prioritizing user privacy and data security. As the AI landscape continues to evolve, it will be interesting to see how Apple’s efforts in this area unfold and what impact they have on the industry.
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