AI Tools Transforming Filipino Travel Planning
In recent years, artificial intelligence (AI) tools have revolutionized the way Filipinos plan their travels. Travelers like Anne Real and Ric are taking advantage of popular AI-powered chatbots such as ChatGPT and Bard to streamline their travel itineraries. These chatbots provide valuable suggestions for activities, accommodations, and transportation, allowing travelers to create a comprehensive plan in minutes. However, while AI tools offer a plethora of information and possibilities, users should exercise caution and verify the credibility of the results.
AI tools like ChatGPT and Bard have become go-to resources for Filipino travelers seeking recommendations and personalized suggestions for their trips. These tools offer a solid starting point, particularly for those who lack experience in travel planning. Anne admits that the itineraries provided by AI tools are broad and recommends tweaking them according to personal preferences. For instance, if she wants to exclude Universal Studios Singapore from her Day 2 itinerary, she can simply request the removal by replying to ChatGPT. The AI chatbot will promptly amend the itinerary.
Ric, who has visited numerous provinces in the Philippines and other countries, also relies on ChatGPT to plan his upcoming trips. He highlights the convenience and speed of obtaining all necessary information within a minute. However, Ric acknowledges that the accuracy and reliability of the results can vary. While AI tools offer a wealth of information, they may not always provide the desired outcomes. Users should accept AI suggestions as a starting point and conduct additional research to ensure accuracy.
Notably, ChatGPT and Bard are just two examples of the AI revolution taking place in the travel industry. The Motley Fool reports that AI is being utilized for recommendations, booking, forecasting, flying improvements, and itineraries. This technology offers immense benefits to travelers, particularly on platforms that predict customer behaviors and provide personalized suggestions. Despite these advancements, there remains a strong case for the human touch in travel planning.
While AI tools can generate comprehensive itineraries, they lack the personalization and expertise of a travel agent. Filipino travelers appreciate the convenience and efficiency of AI tools, but they also value the assistance and guidance provided by travel agents. An Oxford University survey revealed that many DIY travelers have realized the drawbacks of solely relying on AI tools. Factors such as flight cancellations, uncertainty regarding hotel choices and airfare pricing, as well as the desire for personalized service drive travelers to seek the help of travel agents.
The Tourism Congress of the Philippines recognizes the increasing use of AI tools by DIY travelers. The organization, composed of tourism enterprises, accepts the use of AI while also emphasizing the value of travel agents. Bob Zozobrado, TCP president, states that DIY travelers may eventually return to utilizing travel agents as they realize the importance of human assistance during trips. The survey conducted by global travel agency network Virtuoso supports this claim, demonstrating that 76% of travelers, including millennials and Gen Zs, turn to travel advisors for expertise and to avoid inconveniences during their travels.
Despite concerns surrounding the use of AI in travel planning, experts believe that with proper verification, AI tools can greatly enhance trip planning. Dominic Ligot, founder, and CTO of CirroLytix, assures that AI tools are beneficial in summarizing travel blogs and articles, providing citations, and compiling itineraries efficiently. While there may have been limitations in previous versions of AI chatbots, current iterations are internet-connected and continuously improving.
As AI tools continue to evolve, travelers like Edel San are keen to harness their power for a smoother travel experience. Edel aptly compares AI tools to having a Lonely Planet book at hand whenever needed—a valuable resource for anyone embarking on a trip.
Editor’s Notes:
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Opinion:
The rise of AI tools in the travel industry has undoubtedly transformed the way Filipinos plan their trips. While these tools offer convenience and efficiency, they should be viewed as helpful companions rather than definitive resources. Travelers should adapt AI suggestions to suit their preferences and conduct further research to verify the accuracy of the results. Additionally, the human touch and personalized service provided by travel agents continue to be invaluable, especially in uncertain situations. By striking a balance between AI tools and human expertise, travelers can enjoy the best of both worlds—a seamless travel experience with personalized service.
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