Create Your Own AI Commercial in Under Three Hours
The days of expensive commercial budgets, large teams of creatives and actors putting together scenes, and time-consuming delays over visual effects will soon be over. At a time when chatbots are sounding more human than ever and art generators can create images that look like photos, the possibilities for AI-generated content are endless.
Pizza Later, a motion graphics artist, recently produced a fictional commercial for an imaginary pizza joint called Pepperoni Hug Spot, entirely created using AI-generated assets. The project was done in under three hours and caught the attention of Twitter CEO Elon Musk and the official Pizza Hut account.
AI is now capable of generating scripts, artwork, video content, and even music to create a complete commercial with just a few tools and a bit of creativity. Here’s how you can create your own AI commercial in under three hours:
Start with a Script
The foundation of every good commercial is a script to guide the production. Pizza Later used GPT-4, the newest version of GPT, to create the dialogue for the voice-over. Since its launch in December, content creators have increasingly used ChatGPT to make their jobs easier.
Put Together a Voice-Over
AI voice-over technology can create professional-sounding voice-over without hiring a voice actor. Pizza Later used Eleven Labs to create the voice-over by plugging in the script created in GPT-4.
Use an Image Generator to Create Art
AI-powered image generators, such as Midjourney, can create still images by providing a descriptive prompt, using a thesaurus to modify phrasing, and specifying the intent.
Use a Video Generator to Create Clips
AI-powered video generators, such as Runway AI, can create short video clips that can be combined to make a full commercial. The Pepperoni Hug Spot commercial featured clips that were disjointed, disconcerting, and full of discrepancies, but to create original video clips out of nothing wasn’t even possible even a few months ago.
Create a Soundtrack
AI music generation software, such as Soundraw, can create custom music in various genres, moods, and lengths. Most of the results sound extremely bland and corporate, but it can be just what you need for a commercial.
Edit It All Together
Video editing still requires human intervention, but the AI-generated assets make the process much quicker. Pizza Later manually added VHS filters, transitions, and some noises in the Pepperoni Hug Spot commercial to complete the look.
Put It Up For the World to See
After producing the commercial, Pizza Later was surprised by the online reaction it received. While some found it entertaining, others were shocked by the power of AI-generated content. The future looks bright for the use of AI in creating commercials, and the possibilities for generating creativity are endless.
Editor Notes
AI-generated content is quickly becoming a game-changer in the world of marketing and advertising. From chatbots to art generators, creative professionals can now use AI to produce content faster and more efficiently. As AI technology continues to improve, we expect to see an increase in the use of AI-generated content in commercials, film, and television. Stay informed on the latest AI developments by visiting GPT News Room.
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