App Science Announces New AI Feature within its Insights Analytics Dashboard
The tool utilizes natural language processing (NLP) to offer real-time insights and analysis for effective campaign strategies.
TORONTO, Aug. 16, 2023 /PRNewswire/ — Sabio Holdings Inc. (TSXV: SBIO; OTCQX: SABOF) (the “Company” or “Sabio”), a leading provider of connected TV (“CTV”)/over-the-top (“OTT”) advertising platforms validated by performance, has introduced a new AI feature in its App Science™ Insights dashboard. This update utilizes Natural Language Processing (NLP) to automatically analyze metrics and enable media agencies and brands to gain actionable insights from their data.
“We are thrilled to introduce natural language AI in our App Science Insights solution, reducing the costs associated with training and implementation,” said Aziz Rahimtoola, Chief Executive Officer at Sabio. The company has been leveraging machine learning algorithms to analyze proprietary mobile data for several years, which positions them advantageously to benefit from AI efficiencies.
Better Campaign Measurement and Analysis
App Science’s Insights solution offers clients valuable data for precise campaign measurement across multiple devices and publishers. The dashboard provides in-depth information on campaign reach, audience insights, frequency, and overall impact. It also enables clients to evaluate reach among target audiences, including culturally diverse segments.
By monitoring campaigns through the dashboard, clients can optimize in real-time and make informed decisions for future media planning. The newly introduced AI feature further simplifies this process by providing instant written analysis on campaign performance.
“App Science’s platform has always been AI-driven, with machine learning at its core,” added Helen Lum, Executive Vice President of App Science. “With the addition of natural language processing, computers can process and analyze vast amounts of data in real-time, offering immediate summaries and takeaways. Our solution empowers marketers at all levels to harness the full power and sophistication of our platform with ease.”
Immediate Availability and Usage
The newly added AI feature is available for immediate use by App Science clients. To explore the capabilities of App Science Insights and its functionality, visit https://www.appscience.inc/solutions/insights.
About Sabio Holdings
Sabio Holdings Inc. (TSXV: SBIO) (OTCQX: SABOF) is a high-growth CTV/OTT technology and service provider in the ad-supported video-on-demand (AVOD) and FAST channel space. Their cloud-based CTV/OTT technologies assist publishers with distribution, monetization, and analytics, ensuring ROI validation for brands and agencies. The Sabio Holdings portfolio comprises Sabio, a transparent content monetization DSP; App Science™, a cutting-edge real-time measurement and attribution SAAS platform; and Vidillion, a cloud-based ad-insertion, content distribution, and management platform. Learn more at sabioholding.com.
This news release shall not constitute an offer to sell or the solicitation of an offer to buy any securities in any jurisdiction.
Neither the TSX Venture Exchange nor its Regulation Service Provider (as defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.
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SOURCE Sabio Holdings Inc.
Editor Notes
In an increasingly data-driven advertising landscape, the integration of AI into analytics tools has become vital. Sabio Holdings’ introduction of an AI feature within its App Science Insights dashboard is a significant step towards optimizing campaign measurement and analysis. With the power of natural language processing, marketers can now gain instant insights from their data sets, enhancing decision-making and campaign optimization. By automating analysis and providing real-time summaries, App Science’s AI feature empowers brands and agencies to navigate the complexities of data with ease and efficiency. To stay updated on the latest AI advancements, visit GPT News Room.
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